Why Businesses Start Looking Beyond Salesforce Commerce Cloud
What is Salesforce Commerce Cloud?
B2B, B2C, or D2C: Which Commerce Model Fits You Best?
Core Features and Benefits of SFCC
How Salesforce Commerce Cloud
The SFCC Integration Ecosystem
Top Salesforce Commerce Cloud Alternatives: Which Is Right for You?
Let’s Compare the Best Salesforce Commerce Cloud Alternatives!
Ask Yourself Before You Choose!
What SFCC Really Costs You
Why Leading Brands Choose SFCC (And How They Use It)
Challenges You Should Know Before Jumping In
Start Your Journey with ARDN’s Storefront!
Let’s Talk!
Did you know nearly 90% of e-commerce businesses fail within 120 days? Most don’t fold because of bad products, but because their platforms can’t keep up. The ones that get it right can see up to 271% ROI in just three years.
That’s where platform choice makes or breaks you. When your site crashes during a sale or your inventory slips out of sync, customers don’t wait around. 80% of B2B buyers move on after one bad digital experience.
For many brands, Salesforce Commerce Cloud has been the answer, keeping operations connected and scaling smoothly under pressure. But for others, it’s become an expensive, complex system that demands months of setup and specialized expertise.
So if you’ve been wondering whether Salesforce Commerce Cloud is still the best fit, or if it’s time to explore alternatives, you’re in the right place.
In this guide, we’ll see where Salesforce Commerce Cloud shines, where it struggles, and the best alternatives that are quietly rewriting the enterprise e-commerce playbook for the coming years.
(Feel free to jump to the alternatives right away!)
Why Businesses Start Looking Beyond Salesforce Commerce Cloud
Salesforce Commerce Cloud is a powerhouse, no doubt about it. But it’s not always the perfect fit for every business. Here’s what usually pushes teams to start exploring alternatives:
Cost Adds Up Fast
It’s Powerful But Also Complex
Sometimes, It’s Just Not the Right Fit
If any of this sounds familiar, exploring alternatives isn’t a step back. It’s a smart way to make sure your tech stack fits where your business is headed.
But, before you start comparing, it helps to understand what Salesforce Commerce Cloud (SFCC) actually brings to the table.
Think of this as your baseline. Once you know what SFCC really offers, it’s easier to see whether sticking with it makes sense or if another platform could serve your business better.
That said, if you already know your way around SFCC and just want to see how it stacks up against other platforms, feel free to jump ahead to the Alternatives section.
What is Salesforce Commerce Cloud?
Salesforce Commerce Cloud is a cloud-based e-commerce platform that helps businesses manage every part of their online operations, from product listings and pricing to checkout and customer service. It is part of the larger Salesforce ecosystem, which means it connects easily with tools for marketing, sales, service, and analytics.
Understanding the Basics of Salesforce Commerce Cloud
In simple terms, it gives enterprise businesses one connected system to handle everything that happens when customers browse, buy, and return, whether they are shopping online or in-store.
The platform runs on a multi-tenant cloud infrastructure. Every business uses the same core technology but can customize it to fit their brand and workflows. There’s no server maintenance or manual updates to worry about. Everything stays current, secure, and ready to handle growth.
From Demandware to CloudCraze: The Story Behind SFCC
Salesforce Commerce Cloud (SFCC) is the result of two powerful acquisitions that Salesforce brought together under one platform.
It started with Demandware, which Salesforce acquired in 2016. Demandware was already a favorite among big B2C retailers for its flexibility and ability to handle massive spikes in traffic during big sales or holiday rushes. It gave brands the tools to deliver fast, reliable shopping experiences across web, mobile, and social channels.
Then came CloudCraze, a native B2B commerce platform built on Salesforce itself. It added everything B2B sellers needed, such as bulk ordering, contract pricing, and custom workflows for managing complex buying relationships.
When Salesforce combined the strengths of both, the result was Commerce Cloud, a single ecosystem that supports every business model, whether it’s selling to consumers, other businesses, or directly to end users.
Overview of the Commerce Product Suite
Salesforce Commerce Cloud isn’t just one product. It actually came together through two major acquisitions that shaped what it is today.
Here’s how it breaks down:

Together, these solutions give enterprises a connected system that can grow with their business.
Now, there’s a huge difference we need to address…
B2B, B2C, or D2C: Which Commerce Model Fits You Best?
Businesses don’t sell the same way, and Salesforce knows that. The buying journey for a large distributor is miles apart from a shopper adding sneakers to their cart or a brand launching its own direct-to-consumer channel. Each model needs a different kind of flexibility, automation, and data visibility to keep things running smoothly.
That’s why Salesforce Commerce Cloud is built to support all three: B2B, B2C, and D2C.
Before you choose the right fit, it helps to understand how these models differ in strategy, customer experience, and the technology that supports them.
Here’s a table for a quick sneak peek:
| Feature | B2B Commerce | B2C Commerce | D2C Commerce |
|---|---|---|---|
| Primary Buyer | Business accounts | Individual consumers | End consumers (direct) |
| Order Size | Large (100+ items) | Small (1-10 items) | Medium (1-20 items) |
| Purchase Process | Multi-step approval | Instant checkout | Simple checkout |
| Pricing Model | Negotiated/tiered | Fixed retail pricing | Direct pricing |
| Payment Methods | PO, Net terms, ACH | Credit cards, PayPal | Cards, digital wallets |
| Decision Timeline | Weeks to months | Minutes to hours | Hours to days |
| Catalog Access | Customer-specific | Public for all | Public with exclusives |
| Personalization | Account-based | Individual behavior | Brand storytelling |
| Mobile Priority | Desktop-focused | Mobile-first | Mobile-optimized |
| Inventory Model | Bulk quantities | Individual units | Mixed units |
| Shipping | Bulk/freight | Parcel delivery | Direct fulfillment |
| Customer Service | Relationship managers | Self-service + chat | Brand-direct support |
| Sales Cycle | Long, relationship-driven | Short, impulse-driven | Medium, education-driven |
| Integration Needs | ERP, procurement | Marketing, analytics | Manufacturing, retail |
| Key Success Metric | Customer lifetime value | Conversion rate | Direct margin |
| Typical Order Value | $1,000-$100,000+ | $50-$500 | $100-$1,000 |
| Repeat Purchase | Scheduled/contracted | Loyalty-driven | Subscription-based |
| Platform Architecture | Native Salesforce | Acquired (Demandware) | Hybrid approach |
| Implementation Time | 6-12 months | 3-6 months | 4-8 months |
| Primary Challenge | Workflow complexity | Scale and speed | Channel conflict |
Key Differences in Platform Architecture: B2B vs B2C vs D2C
These versions aren’t just different variants of the same product. They built for entirely different ways of selling.
B2B Commerce Architecture
Salesforce B2B Commerce is built directly on the Lightning Platform, using Apex and Lightning Web Components. Because it’s part of the Salesforce ecosystem, your CRM data, permissions, and security setup are already connected from day one.
The platform is structured around business accounts and hierarchies, exactly how real B2B organizations work. Buyers are linked to accounts with their own catalogs, pricing, and approval processes.
Some key capabilities:
Who it’s best for:
Choose B2B Commerce if your business deals with complex accounts, negotiated pricing, and repeat corporate orders. It’s ideal when:
Here’s an Example: A hydraulic systems distributor uses B2B Commerce to serve over 2,000 clients. Each client has its own pricing, approval workflows, and ERP-linked inventory visibility. What used to be a slow, manual ordering process now runs digitally with far fewer errors.
B2C Commerce Architecture
Salesforce B2C Commerce, originally built on Demandware, is made for large-scale consumer retail. Its evolution, from SiteGenesis to SFRA and now headless, has all focused on keeping shopping smooth and fast.
The B2C model revolves around individual customers and browsing sessions, not company accounts. The entire system is tuned to make buying as effortless as possible.
Core capabilities:
Who it’s best for:
Choose B2C Commerce if your brand lives on great customer experiences and high traffic volumes. It’s a good fit when:
Example: A fashion retail brand runs its online store and mobile app on B2C Commerce. Einstein AI powers personalized recommendations, while one-click checkout on Instagram helps them boost sales and keep inventory synced across all channels.
D2C Commerce Architecture
D2C (Direct-to-Consumer) sits right between B2B and B2C. It’s built for manufacturers and established brands that want to sell directly to customers without relying on distributors or retailers.
This version uses a flexible, hybrid data model that supports both individual transactions and bulk operations.
Key highlights:
Who it’s best for:
Choose D2C Commerce if you want to connect directly with your customers while keeping your existing B2B operations intact. It works best when:
Example: A sustainable clothing brand uses D2C Commerce to manage its online store while maintaining wholesale operations. They offer full product transparency and carbon tracking, helping build a community of conscious customers who value their story as much as their products.
Core Features and Benefits of SFCC
If you’re running enterprise commerce, Salesforce Commerce Cloud is like having a system that keeps your operations, data, and customer experience all in one place.
Here’s why it matters.
Everything Works Together
The first thing you’ll notice is how connected everything feels. With Customer 360 and Data Cloud, all your teams (marketing, sales, or service) are looking at the same real-time customer info.
That means you can see what someone browsed, bought, or asked about, whether it’s online, mobile, or in-store. No more guesswork!
Inventory That Actually Follows the Action
Commerce Cloud’s Omnichannel Inventory system is impressive. You get near real-time stock levels across warehouses, distribution centers, and stores.
You can:
Basically, your products show up where your customers expect them, even during peak traffic or big promotions.
Make In-Store Feel Like Online
The POS system is mobile-first, which means your store staff can see stock, help with orders, and manage customer profiles without hopping between systems. And updates? No IT required. (It’s all no-code.)
AI That Actually Does the Work
Salesforce puts Einstein AI everywhere. It suggests products, sets up promotions, and even helps with checkout. The best part is Agentforce, which isn’t just any chatbot. It learns, adapts, and guides customers naturally through shopping.
It can:
So, your team doesn’t have to babysit merchandising anymore. The AI gives them real insights.
Orders That Don’t Get Lost in the Shuffle
The Order Management System (OMS) handles complicated orders easily:
It also hooks into ERP and finance systems, so fulfillment is smooth from start to finish.
Pricing That Actually Fits Your Business
Whether you’re B2C or B2B, Commerce Cloud has you covered:
Big orders or small, negotiated contracts or impulse buys can be, all can be handled by the platform.
Smarter Inventory Decisions
It predicts what you’ll need. You’ll be prepared for anything, from seasonal spikes to sudden stockouts.
Global Reach, Local Feel
If you’re selling internationally Commerce Cloud lets you manage multiple sites and regions with:
This way your brand stays consistent globally but still feels local to each customer.
Performance That Keeps Up
Even if traffic spikes, Commerce Cloud keeps your site fast and smooth with regional data centers, content delivery networks, and mobile optimization. So no slow pages, no frustrated customers.
Here’s a quick decision matrix:
| Business Need | Primary Benefit | Key Feature |
|---|---|---|
| High-Volume Sales | 99.99% historical uptime, enterprise-grade reliability | Near real-time inventory visibility and multi-location fulfillment |
| Global Expansion | Multi-currency and localization support | Up to 150 currencies per B2C multi-currency site, localized payments/taxes support |
| Customer Experience | AI-driven personalization and omnichannel | Agentforce guided shopping, Customer 360 profiles |
| Operational Efficiency | Automated workflows and unified data | Order Management plus Einstein AI |
| B2B Complexity | Contract pricing and approvals | Account contracts and bulk ordering |
| Mobile Commerce | Mobile-first and PWA support | Composable Storefront/PWA Kit for app-like UX |
How Salesforce Commerce Cloud is Built
If you want to understand how Commerce Cloud handles everything from checkout to large-scale international deployments, it helps to look at the architecture and developer side of things.
Platform Architecture and Developer View
Salesforce gives you options, so you can pick the setup that fits your business and technical needs.
Traditional SFRA Architecture
The Storefront Reference Architecture (SFRA) is Salesforce’s original, monolithic setup. Here, the front-end and back-end are all connected, using server-side rendering and MVC patterns. It’s stable, predictable, and works well if you want an easy, straightforward deployment within Salesforce’s ecosystem.
Some highlights:
Headless PWA Kit Architecture
The PWA Kit is Salesforce’s headless, modern approach. It separates the front end from the back end, giving developers freedom to create highly customized experiences. You’re still using Commerce Cloud’s powerful back-end services, but the front-end can be a React or Vue.js app.
Key points:
Composable Commerce Architecture
Composable Commerce takes the headless idea further. Instead of relying on one platform for everything, you can pick best-in-class services for payments, personalization, search, and more. It’s all modular and connected via APIs.
Key features:
Tools for Developers
Salesforce makes it easier for devs with SDKs, APIs, and cartridges:
Performance and Scalability
Commerce Cloud is built to scale from startups to global enterprises:
No matter how big your traffic gets or how complex your operations are, the platform keeps things running smoothly.
The SFCC Integration Ecosystem
One of Commerce Cloud’s biggest strengths is how well it connects with the systems you already use (and the ones you might want to add.)
CRM, OMS, ERP & Payment Integrations
Commerce Cloud plugs directly into Salesforce Customer 360, so your customer data, orders, and interactions stay in sync automatically.
Headless CMS & JAMStack
Commerce Cloud’s headless setup separates content from commerce, giving teams more flexibility.
AppExchange Partners
Commerce Cloud has access to 1,250+ commerce apps on AppExchange that you can use without heavy coding.
In short, Commerce Cloud can become the central hub for your business by connecting systems, streamlining operations, and giving you the flexibility to scale or swap tech as your needs change.
Now that you have a clear picture of Salesforce Commerce Cloud it’s easier to see why some businesses start looking elsewhere. Maybe you want something that launches faster, costs less to maintain, or works natively within your existing Salesforce setup.
Whatever the reason, there’s no shortage of options that promise the same level of capability, with less friction.
Top Salesforce Commerce Cloud Alternatives: Which Is Right for You?
Here are some of the most practical alternatives to consider. Let’s see how they compare!
Alternative #1: ARDN Storefronts- Salesforce-Native, Single-Org Solution

ARDN Storefronts is a fully native e-commerce solution built inside your existing Salesforce org.This Salesforce Commerce Cloud alternative doesn’t require dual-platform management, separate user bases, or complex API integrations.
Key Features:
ARDN Storefronts vs SFCC
Platform Setup & Data
Administration & Teams
Customization & Development
Integrations
Pricing & Total Cost
Scalability & Fit
If you’re already living inside Salesforce every day, adding another platform shouldn’t be what holds you back from selling online.
Storefronts keeps everything under one roof so you can move faster, spend less, and actually enjoy running your store!
Alternative #2: Shopify Plus- For Fast-Growing D2C Brands

Shopify Plus is built for brands that want to launch fast and scale without heavy tech overhead. It’s the go-to for teams that prioritize agility, automation, and omnichannel selling.
SFCC vs Shopify Plus
Deployment
Who it’s for
Customization & Dev
Integrations
Scaling
Cost
Alternative #3: Adobe Commerce (Magento)- For Custom, Scalable Enterprise Stores

Adobe Commerce suits brands that want complete control over their storefronts. It’s perfect for enterprises running complex B2B/B2C models and global operations that need flexibility and depth.
SFCC vs Magento / Adobe Commerce
For mid-to-large B2B or B2C companies looking at developer-heavy platforms:
Ownership
Customizability
B2B features
Community
Performance & hosting
Costs & maintenance
Alternative #4: BigCommerce- For Mid-Market Brands Scaling Efficiently

BigCommerce strikes a strong balance between enterprise-grade functionality and affordability. It’s ideal for growing brands that want built-in features without the cost or complexity of a heavy platform.
Alternative #5: Commercetools- For Composable, API-First Architecture

Commercetools is made for engineering-led teams that want to build a custom commerce stack using modern, modular services. It’s ideal for enterprises prioritizing flexibility and innovation over speed to launch.
SFCC vs BigCommerce vs Commercetools
Architecture
Flexibility
API & headless
Developer experience
Use cases
Let’s Compare the Best Salesforce Commerce Cloud Alternatives!
| Criteria | Storefronts | SFCC | Shopify Plus | Magento | Commercetools |
|---|---|---|---|---|---|
| Headless Support | High | Moderate | Moderate | Moderate | Full |
| B2B Features | High | High | Low | High | Moderate |
| TCO (Total Cost of Ownership) | Very Low | High | Moderate | High | Variable |
| Customization | High (Salesforce-native) | High | Low–Moderate | High | High |
| Integration with CRM | Native (same org) | Best-in-class | Limited | Optional | None |
| Best Fit For | Salesforce-first orgs seeking unified operations | Large brands w/ complex needs | High-growth DTC | Dev-led organizations | Cloud-native engineers |
Ask Yourself Before You Choose!
Take a quick reality check before picking a platform:
When NOT to Choose SFCC
If…
What SFCC Really Costs You
You need to understand the costs, licensing, and ongoing investments that come with it. Here’s a breakdown to help you plan smartly.
How Salesforce Prices Commerce Cloud (Licensing Models)
Salesforce mainly uses a revenue share model. You pay a percentage of your Gross Merchandise Value (GMV).
Typical ranges are:
Starter Suite: $25 USD per user/month (billed monthly or annually)
Pro Suite: $100 USD per user/month (billed annually; contract required)
Pay-As-You-Go: 1% of GMV (gross merchandise value), billed monthly
Edition-Based Bundles:
Add-On Products: Salesforce Payments, Retail POS, extra Data Cloud credits, or advanced OMS can be added at fixed or GMV-based prices.
Success Plans:
Typical Implementation & Customization Costs
Implementation depends on your business size and complexity:
Understanding TCO: People, Tools, Partners
The true cost of ownership comes from people, tools, and ongoing support.
People Costs
Tools & Infrastructure
Operational Overhead
Note: These are approximate values for your reference.
Why Leading Brands Choose SFCC (And How They Use It)
From online to in-store, SFCC helps brands keep every shopping experience smooth, personal, and connected.
Retail & Omnichannel Commerce
Retailers are bringing online, in-store, and mobile channels together using Commerce Cloud. Features like buy-online-pickup-in-store, ship-from-store, and POS integrations make fulfillment smoother and keep customer profiles consistent no matter where someone shops.
How Enterprises Are Using SFCC
Challenges You Should Know Before Jumping In
Here are a few real-world hurdles to consider before you commit.
Implementation Complexity & Learning Curve
It can take time to get SFCC running smoothly. Teams need to learn the platform, work with its architecture, and manage customizations, especially if you’re going headless or using PWA Kit.
Partner Dependence & Developer Ecosystem
You’ll rely heavily on experienced partners. The developer community isn’t as big as some open-source platforms, so finding the right help is important.
Composability vs All-in-One Debate
SFCC gives you flexibility with composable options, but some businesses may prefer a simpler, all-in-one solution. It’s all about balancing customization with convenience
If these challenges seem a bit too relevant for you, there’s a solution right here!
Start Your Journey with ARDN’s Storefronts!
If you’ve ever tried extending Salesforce for commerce, you know it’s not as simple as flipping a switch. You’re juggling multiple platforms, syncing data across tools that don’t always talk to each other, managing payment gateways, and still trying to scale without burning through your budget.
ARDN’s Storefronts simplifies all of it.
How ARDN Supports Your Journey
Storefronts lives entirely inside Salesforce, so there are no middleware or third-party storefronts to worry about. Here’s what it does for you:
Your Step-by-Step Roadmap to Getting Started
If you’re ready to roll, here’s how to go about it:
1. Assess & Plan: Start by reviewing your current Salesforce setup. Identify what needs to be customized (product catalogs, pricing, or payment flows.)
2. Configure: Install the ARDN Storefronts managed package right from AppExchange, map your products and attributes, and connect your preferred payment gateway.
3. Customize: Fine-tune the look and feel using Lightning components or Experience Builder pages.
4. Launch: Publish your site and assign permissions. And, that’s it. You’re live, that too without waiting months for deployment!
5. Optimize: Don’t stop! Track orders, inventory, and promotions right from Salesforce reports. Make changes as you go.
Before You Launch…Here’s Your Partner Checklist
Ask These Questions Before You Commit!
Before locking in, it’s worth asking yourself a few practical questions:
If you’re nodding along thinking, “Yep, that’s exactly what we need,” then you’re ready for ARDN Storefronts.
Simple. Native. Finally…seamless.
