Introduction

When it comes to running an eCommerce business, seamless integration with your CRM is key. Many businesses struggle with third-party platforms like Shopify, Magento, or BigCommerce, which often require complex, costly and clunky integrations with Salesforce. But what if you could eliminate those headaches altogether?

Enter native Salesforce eCommerce solutions—platforms built directly inside Salesforce, offering businesses a powerful, hassle-free way to manage their online stores without extra integrations or fees. Now let’s explore why going native is the best choice for Salesforce users and how solutions like Storefronts can transform your eCommerce operations.

The Problem with Third-Party eCommerce Integrations

Many businesses initially opt for popular eCommerce platforms only to find themselves caught in a web of integration challenges, unexpected costs and operational inefficiencies. Here’s why:

Shopify-Salesforce Integration Complexity

Shopify is a favorite for small and mid-sized businesses, but integrating it with Salesforce requires expensive middleware like Mulesoft, Zapier, or custom APIs. Businesses often face issues with order syncing, inventory updates, and customer data management, leading to inefficiencies. This results in:

  • Data sync issues between Shopify and Salesforce CRM
  • Ongoing maintenance costs for managing connectors
  • Limited flexibility in leveraging Salesforce’s full potential

Magento-Salesforce Integration Costs

Magento (Adobe Commerce) is known for its flexibility but demands significant customization when connecting with Salesforce. Businesses must invest in developers and middleware solutions, increasing operational costs. 

BigCommerce-Salesforce Integration Headaches

BigCommerce offers enterprise-grade features but lacks native Salesforce connectivity. Businesses often resort to third-party connectors, which add extra costs, create maintenance burdens, and introduce data latency issues. BigCommerce touts flexibility, but syncing it with Salesforce means relying on third-party apps that:

  • Increase the risk of data discrepancies
  • Require separate support teams for troubleshooting
  • Add extra subscription costs

Managing Multiple Subscriptions & Tools

Using a non-native eCommerce platform means juggling different subscriptions, tools, and support teams. You need separate software for payments, customer management, analytics, and marketing—each adding complexity and cost.

This fragmented approach leads to:

  • Increased operational complexity
  • Higher total cost of ownership
  • Slower decision-making due to scattered data

The Power of a Native Salesforce eCommerce Platform

Instead of dealing with integration headaches, native Salesforce eCommerce platforms offer an all-in-one solution built directly inside Salesforce. Here’s why they make sense:

Storefronts: Fully Built Inside Salesforce

Unlike third-party solutions, Storefronts is 100% Salesforce-native, your storefront, orders, inventory, and customer data remain in one place—inside Salesforce, meaning:

  • No integrations needed—your store runs inside Salesforce
  • Real-time data access for orders, customers, and inventory
  • Tighter security and compliance within Salesforce’s infrastructure

No Extra Fees or Third-Party Dependencies

Since Storefronts runs inside Salesforce, you eliminate third-party subscription costs, fees, and integration headaches. Everything is managed within your existing Salesforce setup, reducing operational overhead.

With a native solution, you eliminate:

  • Expensive middleware costs
  • Subscription fees for third-party connectors
  • Delays in syncing customer and sales data

Streamlined Salesforce B2B Commerce

For B2B businesses, a native eCommerce solution means seamless data flow between sales, support, and order fulfillment. Your sales reps, marketing team, and customer service agents work with a single source of truth, improving efficiency and customer experience. For B2B sellers, a native eCommerce platform means:

  • Automated pricing and quoting within Salesforce
  • Seamless customer account management
  • AI-powered insights using Salesforce Einstein

Comparing Storefronts vs. Demandware

Salesforce offers multiple eCommerce options, and understanding their differences is crucial.

Demandware & Salesforce: Pros & Cons

Demandware, now known as Salesforce Commerce Cloud, is a powerful enterprise-grade eCommerce platform. However, it operates as a separate cloud solution, requiring integration with core Salesforce products. While it offers robust features, the complexity of managing two separate systems can be a drawback for many businesses.

Pros:

  • Enterprise-grade features
  • AI-powered commerce tools
  • Strong omnichannel capabilities

Cons:

  • High licensing fees
  • Steep learning curve
  • Still requires integration with Salesforce CRM

Why Salesforce Commerce Cloud Users Should Go Native

By adopting a native Salesforce eCommerce solution like Storefronts, businesses can centralize their sales and customer management without needing external integrations. This leads to better data accuracy, lower costs, and improved operational efficiency. If you’re already using Salesforce, a native solution like Storefronts is a better alternative to Demandware because:

  • It operates inside Salesforce—no need for external connectors
  • It’s cost-effective—reducing middleware and licensing costs
  • It enables faster deployment—launch your store in days, not months

How to Get Started with Storefronts

One of the best things about a native Salesforce eCommerce platform is how easy and fast it is to get started.

No-Code Setup

With Storefronts, there’s no need for developers or complex integrations. Set up your online store with a few clicks using pre-built templates and drag-and-drop tools.

Fast Deployment Inside Salesforce eCommerce Platform

Unlike traditional eCommerce solutions that take months to integrate, Storefronts allows you to launch within days, leveraging your existing Salesforce infrastructure.

Wrapping Up

If your business relies on Salesforce, it only makes sense to run your eCommerce store natively inside it. A Salesforce-native eCommerce platform like Storefronts eliminates the complexities of third-party integrations, reduces costs and enhances operational efficiency. If you’re tired of dealing with multiple platforms, middleware and data sync issues, it’s time to go native.

Ready to Experience the Future of eCommerce?

👉 Try Storefronts today! Book a demo and transform your Salesforce-powered eCommerce experience!