Today customer experience is the true differentiator for e-commerce success. If you’re building your online store on a Salesforce ecommerce platform, optimizing every step—from product discovery to payment—is key to boosting conversions and loyalty.  Here are five actionable strategies to elevate your customer journey using Salesforce Storefronts ecommerce, with a focus on the powerful features […]

For businesses deeply invested in the Salesforce ecosystem, integrating e-commerce often involves a critical decision: sticking with WooCommerce, a popular WordPress plugin, or embracing a native Salesforce solution like Storefronts. While WooCommerce offers flexibility and affordability, Storefronts provides a seamless, integrated experience that unlocks the full potential of your Salesforce data. If you’re a Salesforce […]

Running an e-commerce business often feels like navigating a maze. Inventory here, customer data there, orders scattered across platforms—every day brings new challenges. The result? Overwhelming complexity, missed opportunities, and growth that stalls just when it should accelerate. But what if you could streamline e-commerce operations into a single, cohesive system? Storefronts, a native Salesforce […]

E-commerce businesses face a constant challenge: balancing operational costs with sustainable growth. Rising expenses in areas like shipping, inventory management, and technology can erode profit margins if not carefully managed. However, reducing e-commerce costs doesn’t mean sacrificing quality or scaling back growth ambitions. With strategic approaches—like leveraging Storefronts’ native Salesforce integration—businesses can streamline operations, cut […]

While many businesses rely on Salesforce as their CRM, integrating it with non-native e-commerce platforms often introduces inefficiencies, data silos, and hidden costs. This is where native Salesforce integration solutions like Storefronts come into play, offering a streamlined approach to managing e-commerce operations. The Challenges of Non-Native Integrations E-commerce founders often face several challenges when […]

So, you’re building a B2C e-commerce empire? Awesome! But let’s face it: scaling up can feel like wrestling a hydra – for every new customer, there’s a new cost popping up. Increased transactions, more complex logistics, and a tech stack that’s suddenly groaning under the weight. It’s a thrilling ride, but one that can quickly […]