Timeshare Success Story

CASE STUDY

Highlights

Situation:
Our client had obsolete, segregated legacy systems, which decreased business effectiveness and raised IT maintenance costs.

Challenge:
Lower margins caused by rising marketing expenses had a negative effect on profitability.

Our Solution:
To free up admins for more value-added operations, tour wave allocations will be created and updated in bulk.

Results:
We were able to greatly shorten the time it takes for marketing agents and control room agents to schedule a tour, assign premiums, and collect money.

More about the Success:

Situation:

Our client had obsolete, segregated legacy systems, which decreased business effectiveness and raised IT maintenance costs. When sales site managers are unable to properly organize resources for tour attendees, potential sales are lost. Vacation ownership companies are unable to track how many tours a visitor has taken. Lower margins caused by rising marketing expenses have an effect on profitability. Analytics on the effectiveness and ROI of various marketing strategies are lacking for vacation ownership companies.

Solution:

Reduce the time required to view current tour availability. Give marketing representatives a thorough breakdown of available tour dates per sales location and marketing initiatives. To free up admins for more value-added operations, tour wave allocations will be created and updated in bulk. Designed to help and enable marketing agents to apply premiums to only pertinent sales stores, preconfigured premium by sales outlets. To prevent inventory loss, one-click premium distribution and eSignature capabilities allow guests to certify the presents they are getting. When a tour is booked, automated SMS notifications are sent to marketing agents. To make it simple and quick for tour reception to allocate tours to sales reps, the sales sep assignment screen has been revised. Using dynamic sales store reporting, management may easily spot differences between greater chance to engage visitors through new marketing campaigns and activities, increasing their involvement and incremental year-over-year marketing spend.

Business:

We were able to greatly shorten the time it takes for marketing agents and control room agents to schedule a tour, assign premiums, and collect money. By enabling marketing and sales administrators to proactively monitor tour packages, the system increases accountability for their Sales Reps. The system offers a quick and easy approach for corporate operations to develop and maintain sales outlets, premium, tour waves, and tour wave allocations. Provides management and corporate operations a tool to monitor and assess the success of campaigns. Allows visibility into information about the visitor, including how often they visit.