More about the Success:
Situation:
The sales and marketing organization operated in silos, which created an inconsistent customer experience with inconsistent response times, levels of involvement, and understanding of the customer relationship already in place. The rise of digital channels as the main platforms for client engagement, but the absence of an overarching plan connected to intended results a lot of data, with different lead quality levels from lead capture to lead enrichment, a little understanding of leads beyond generation and scant downstream reporting
Solution:
Our solution promotes sales collaboration. Lead Management and Enrichment: A well-defined lead management funnel that makes use of Data.com for lead enrichment lays the groundwork for the deployment of marketing automation. Prioritization of leads. Lead Assignment Model: A strategy and procedure to assign leads to the appropriate sales team or individual in accordance with business rules based on the product, skills, and territory. Mobile Lead Capture / Routing: Method for efficient lead capture using a mobile tool and a straightforward procedure to ensure that leads are routed to the appropriate business, channel, or seller. Utilize the commercial value of thousands of field engineers who are frequently the most near the customer. Lead to Order Technical Architecture: a framework for integrating technologies supporting Sales and Marketing processes that enables end-to-end visibility of demand generation efforts and real-time collaboration.
Results:
Boost the rate of leads converted across all channels. By streamlining the way CRM and marketing automation interact, lead generation can be increased. Reduce lead qualification time by establishing a multichannel view of lead generation, lead capture, and lead nurturing. Based on prospect activity and information learned during their research processes, increase the size of your Marketing Qualified Lead (MQL) pipeline. To boost engagement and inbound/outbound conversions, direct your media spend in the right directions towards the accounts that are actively investigating your products and solutions.
The sales and marketing organization operated in silos, which created an inconsistent customer experience with inconsistent response times, levels of involvement, and understanding of the customer relationship already in place. The rise of digital channels as the main platforms for client engagement, but the absence of an overarching plan connected to intended results a lot of data, with different lead quality levels from lead capture to lead enrichment, a little understanding of leads beyond generation and scant downstream reporting
Solution:
Our solution promotes sales collaboration. Lead Management and Enrichment: A well-defined lead management funnel that makes use of Data.com for lead enrichment lays the groundwork for the deployment of marketing automation. Prioritization of leads. Lead Assignment Model: A strategy and procedure to assign leads to the appropriate sales team or individual in accordance with business rules based on the product, skills, and territory. Mobile Lead Capture / Routing: Method for efficient lead capture using a mobile tool and a straightforward procedure to ensure that leads are routed to the appropriate business, channel, or seller. Utilize the commercial value of thousands of field engineers who are frequently the most near the customer. Lead to Order Technical Architecture: a framework for integrating technologies supporting Sales and Marketing processes that enables end-to-end visibility of demand generation efforts and real-time collaboration.
Results:
Boost the rate of leads converted across all channels. By streamlining the way CRM and marketing automation interact, lead generation can be increased. Reduce lead qualification time by establishing a multichannel view of lead generation, lead capture, and lead nurturing. Based on prospect activity and information learned during their research processes, increase the size of your Marketing Qualified Lead (MQL) pipeline. To boost engagement and inbound/outbound conversions, direct your media spend in the right directions towards the accounts that are actively investigating your products and solutions.
